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Shangri-La is a Hong-Kong based hotel which has spread its services across the region of Asia, Europe, Middle Eastern Zone, Australia and Northern part of America. The hotel has established itself as a five star luxurious hotel with its legendary Asian hospitality. The hotel is located outside the city area in order to provide a soothing and peaceful environment to the customers.
The infrastructure of the hotel has been created in a manner so as to please the customer and take their minds off through its landscaped gardens, CHI Spa, The Waterfall and picturesque view of the location, sample swot analysis essay. The hotel has established sample swot analysis essay strong brand identity in the market of Singapore through its exceptional services and unique customer experience. The report would discuss and analyze the strategy sample swot analysis essay Shangri-La Hotel which has assisted the growth of the hotel.
In order to understand the impact of external factors on the hotel, PESTEL analysis would be performed comprising of political factors, economic factors, social factors, technological factors, environmental factors and legal factors. Political factors would help to assess the sample swot analysis essay stability and scenario of Singapore.
Economic factors would shed light on the inflation, sample swot analysis essay, cost of labor, income of people and overall economically favoring factors in the country which supports the operational activities of the hotel. Social factors would help us to understand the demographics, disposable income and lifestyle of the people of Singapore.
Environmental and legal factors would help us to understand the laws of the country that affects the operations of the hotel. Industry analysis is performed to shed some light on the market factors and assess their impact on the hotel.
Further, an internal analysis would evaluate the internal operations of the Shangri-La Hotel. A value chain analysis would be performed to assess the primary and support activities of the hotel. SWOT analysis and core competency would assist to evaluate the strengths and weaknesses of the hotel.
Recommendations would be suggested based on the analysis of the hotel, sample swot analysis essay. Shangri-La Hotel has been facing several business challenges which affect its overall operational activities. According to the Sustainability report of the hotel, the company has been consistently making efforts to attain its corporate social responsibility goals and objectives Shangri-La, The company has been struggling to reduce its carbon emission activity and potable water consumption in order to attain its CSR goals and objectives.
The major challenge is to attain CSR goals by considering the profitability and economies of scale of the company, sample swot analysis essay. Singapore is a politically stable country with reliable infrastructure and government competency. The country has fostered an open and positive attitude towards the tourists and foreigners Weizhen, This helps in attracting the tourist from all over the world which supports the growth of revenue for hotel industry. Another political factor is international relations with other countries.
Singapore has developed and maintained healthy relationship with its neighboring and other countries including United States and Philippine Embassy of the Republic of Singapore, Though, recently there has been threat of terrorism in the country which could affect the tourism of the country by hindering the international air travel or scaring the people Liang, The overall economy of the world affects the business of Shangri-La Hotel because of global economic recession.
The slowing economy of China, US and the countries of Europe also endangers the business of Hotels. The economic turmoil of the world has reduced the disposable income of the people which has lessened tourism. Approximately The cultural changes around the world have increased the demand for packaged tours and luxury resorts which has also benefitted the hotel industry. The emerging technology has increased the business of hotel industry, sample swot analysis essay.
The online rental services facilitate the consumers to sample swot analysis essay their hotel rooms in advance. This service has increased the sales revenue of hotel industry by giving the consumer an access to the information about hotels anywhere across the world.
The change in jurisdiction of Singapore sample swot analysis essay deals with the food hygiene and standards has an impact on the business of Shangri-La Hotels. Singapore has very strict laws concerning the food safety management.
Singapore has also adopted a grading system for the food industry in order to maintain the quality standards of food NEA, The other legal factors which could affect the hotel are immigration rules and procedures sample swot analysis essay Singapore visa and consumer protection and employment laws in Singapore. Singapore has recently eased its immigration policies in order to stay economically competitive which had a positive impact on the hotel Chang, The consumer laws of Singapore are strict to ensure a fair transaction between the supplier and the consumer Singapore Statutes Online, Singapore has strict policies to protect the rights of employees.
The hotel industry faces criticism for polluting the beaches, forest areas, historical places sample swot analysis essay other tourist places. The Shangri-La Hotel is required to adhere to the strict government laws which increase its operational cost. Critical success factors are those factors on which business must focus in order to survive within the market.
The factors keep changing with the time due to global competition and the changing need of the customers. For hotel industry, following are the critical success factors:, sample swot analysis essay. The hotel industry has very high cost of capital which is required for construction, furnishing and the pre-operational expense. The minimum number of hotel rooms required in a metropolitan city is rooms. Shangri-La Hotels has developed a brand image of its own over so many years which is difficult to build up within a short span of time.
Therefore, Shangri-La does not face any threat of new entrant in the industry. The substitute products offer the products which are less costly and offer same services as that of the original product.
Motels, hostels, sample swot analysis essay, guest houses are some of the substitute products of Shangri-La Hotel. The target market for substitute products is low income consumers or price sensitive consumers. Shangri-La Hotel does not face any competition from the substitutes because it has a different target audience which does not clash with the substitutes Cheng, Shangri-La has very strong marketing strategy of attracting tour groups to maintain its sustainable framework of business.
Thus, the hotel is not vulnerable to the market competition because of fragmented nature of the competition. According to Porter, suppliers could dominate an industry if they are more concentrated as compared to their customer, sample swot analysis essay. In order to maintain the sustainability of the business, the hotel must develop a strategic relationship with its suppliers Cheng, sample swot analysis essay, Labor and trained staff is the most crucial suppliers of Shangri-La Hotel.
In order to have a competitive edge over its competitors, the hotel must work to reduce its labor cost. The hospitality staff is in great demand all over the world which is the main challenge of hotel industry. Shangri-La faces challenges to recruit competitive staff at lower cost because of their great industrial demand, sample swot analysis essay. Further, the hotel has to abide the employment laws of Singapore which creates intense pressure on the hotel.
According to Porter, the buyers could exert great pressure to sample swot analysis essay down the prices of product or service if they are more concentrated than the players. Shangri-La is consistently working to increase its customers through strong marketing strategies. Now sample swot analysis essay order to increase the number of customers, the hotel has to listen to its customers and bring down the prices.
According to Porter, sample swot analysis essay, the intensity of completion within an industry depends upon the size of competitors along with their number.
Shangri-La is a five star hotel and does not face intense competition from its rivals. The rivals of the hotel are Mandarin Oriental Hotel Group, Four seasons hotel resorts and Marriott hotel.
Mandarin Oriental Singapore is a part of Mandarin Oriental Hotel Group which is known to offer its legendary services to the customers. The strategic vision of the company is to increase its global visibility through its luxurious services and increase its rental rooms. The mission of the company is to achieve the highest level of customer satisfaction Mandarin Oriental, The hotel has developed a long lasting brand image, sample swot analysis essay. Mandarin Oriental Hotel has established its hotels at very picturesque location which is one of the major reasons to attract the customers.
The hotel is located in Marina Centre which is connected to Marina Square Shopping Mall and within a short radius of Resort Marina Bay Sands. Mandarin Hotel its hotels spread across the regions of Europe, middle east, Africa, America and Asia Pacific, sample swot analysis essay. The hotel has very high standards of rules and regulations in order to maintain its quality.
Due to its large operations, the hotel has very high line of authority which makes the decision making a complicated process. This creates challenges in terms of communication and cooperation among the employees. The housekeeping and front office departments face challenges to maintain the status of rooms. Further, the hotel has to incur huge cost in its food and beverage department. Mandarin serves different variety of food which attracts in house and outside guest Jardines, Apart from that, the hotel could also generate its revenue from its meeting rooms and conferences facilities.
The opportunity also lies to target the female business travelers along with the families. Marriott is an international chain of hotels across the world in over seventy countries which targets the segment of leisure travelers, premium travelers and business travelers Marriott, The target group comprises of upper class, corporate, families and newly married couples.
Marriott has established its brand name through its prime location and luxury living strategy. The hotel consistently thrives to enhance its technical services in order to improve its business processes.
Marriott has very strategically maintained the performance of its employees by achieving high levels of employee satisfaction which has led to highly satisfied customers. The hotel has thus, maintained good employee retention. Marriott has spread its wings across the globe and has developed very large sized operational system. Marriott has to maintain its quality standards in order to maintain its brand reputation which it has built over a span of time. The decision making process becomes complicated when the hotel manager faces a critical situation of customer conflict.
In order to resolve the conflict, the manager must have the authority to take an independent decision. The hotel faces the challenge of brand dilution due to its complicated decision making process. Further, the hotel has huge potential in the emerging market of Singapore through its innovative services. Four Season Hotels and Resorts is a five star luxury hotel services which offers wide range of services including accommodation, spa and other leisure services for travelers.
Apart from these leisure services, the hotel also offers sports services including golfing, fishing, scuba, tennis, sailing and water sports. Four Seasons has its hotels located across the regions of America, Europe, Asia Pacific and Middle East and Africa.
How to Perform a SWOT Analysis
, time: 7:03How to Do a Case Study | Examples and Methods
May 08, · How to do a case study. Published on May 8, by Shona McCombes. Revised on June 19, A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon Critical success factors, porter’s five forces, competitor’s analysis and strategic group analysis are few of the tools which would be incorporated in the report to evaluate the industry. Further, an internal analysis would evaluate the internal operations of the Shangri-La Hotel An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you
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